In the not-so-distant past, frozen yogurt soared in popularity like cultural icons such as the iPod and ombré hair. Places selling froyo popped up everywhere, with brands like Top That Yogurt, Menchies, and Yogurtland becoming household names. Even celebrities like Paris Hilton and Oprah Winfrey were into it.

People liked frozen yogurt because they believed it was healthier than ice cream. Sure, it had less fat, but it still had a lot of sugar. Some places even claimed it had good stuff like probiotics and protein. But as time passed, concerns were raised about these health claims. I mean, when you add toppings such as candies and cookies and syrup to the Froyo, it doesn’t seem all that healthy anymore, does it?

Around 2014-2016, more people started getting into dairy-free and vegan options instead. Plus, ice cream companies started making their own low-calorie and sugar-free versions. 

Then, in 2020 due to COVID-19, that was pretty much the finale for Froyo. People got worried about touching shared food, so Froyo shops took a big hit. By 2021, a bunch of Froyo spots had to close down, including some big names like Menchies. Froyo had its moment, but like all trends, it eventually faded away.

How do students at ILS view frozen yogurt?

“I honestly do not love frozen yogurt. I prefer regular ice cream instead so frozen yogurt dying didn’t affect me in any way. I don’t really care for it or about it,” said senior Camilla Souza.

“I love frozen yogurt and as it started becoming less popular and shops started closing down I was honestly pretty sad because I’m not a huge fan of ice cream,” said senior Veronica Salazar.

“Frozen yogurt is terrible. I prefer regular ice cream all the way so obviously it’s too bad that frozen yogurt businesses shut down, but honestly I don’t care for it,” said senior Nicholas Dominguez.