At a time when trends spread quicker than ever before, there is one sweet treat that has managed to catch the attention of every teen, or for that matter anyone in general around the world. That sweet treat is Dubai chocolate. This amazing sweet treat went viral in popularity through the use of TikTok, social influencers, and its irresistible taste.
It started in the shops of Dubai where chocolatiers began making sweets that were not only desserts, they were experiences. Flavored with the likes of saffron, pistachio, rose, and even edible gold, Dubai chocolate embodied everything good about the Middle East: refinement, skill, and splendor. Initially, it was a keepsake item, a special something to take away from the United Arab Emirates. Yet, after only a few viral clips, it began making a global sensation.
Next thing anyone knew, creators were showing their Dubai chocolate hauls, unboxing, and taste tests. Hashtags like #DubaiChocolate, #LuxurySweets, and #GoldChocolate gained millions of views. Shops around the world were importing the sweets to maintain the skyrocketing demand, and fans were paying good amounts of money for one piece.
“I believe everyone enjoys it not only for the flavor but due to what it represents,” said sophomore cheerleader Aspen Hernandez. “It’s a blend of artwork, luxury, and culture. It makes you feel like you’re joining something special that started halfway around the world.”.
But it’s not just popularity that’s creating this frenzy. Everyday chocoholics are getting on board too creating reactions, comparing flavors, and even testing out their own “Dubai chocolate-inspired” treats. The pairing of high-quality cocoa, rich texture, and exotic flavor has made it stand apart from traditional European chocolates.
For SALTT member and sophomore Mia Russumano, the appeal is simple: “Dubai chocolate isn’t food; it’s an experience. You see it everywhere online, and when you finally get to taste it, it actually lives up to the hype.”
From the high-end malls of Dubai to the screens of millions around the globe, this chocolate has gone from being completely unknown to being a worldwide sensation. It is an emblem of where global culture, luxury, and social media intersect where it only takes one bite (and one viral clip) to get the world hooked.
