One of the most desired, profitable, careers is influencing. In particular, producers of beauty content have their audience completely captivated. The internet is flooded with many influencers who have been role models, solidifying their millions of followers. Some of these influencers include UMiami It Girl Alix Earle, Meredith Duxbury, and Mikayla Nogueira. Just filming their daily “Get Ready With Me” videos and makeup tutorials has enabled them to voice their opinions on different products and trending items. 

What is De-Influencing?

 The #deinfluencing hashtag has 151.5 million TikTok views and so far has become one of the most trending topics of TikTok. Through this hashtag, a whole new world of novelties and trending products has emerged, influencing millions of people worldwide, but at the same time, de-influencing others and recommending their affordable “dupes.”.

The global beauty industry market is valued at $511 billion. Not to mention, the influencer market as a whole is reported to reach $17.4 billion by the end of 2023. The movement against beauty influencers who write false evaluations and encourage excessive consumption is being led by de-influencing.

Here are some products worth de-influencing: 

D-Bronzi Drops from Drunk Elephant: $38.00 at Sephora

Although this product is very popular, there are definitely better alternatives for it. This product makes your skin look hydrated, but, you can buy something better just for a fraction of the price. Some alternatives are the Nanobronze Bronzing Drops ($17) and the Milk Makeup Bionic Bronzer ($23). 

Makeup By Mario Foundation: $42.00 at Sephora

This foundation turned everyone’s heads and sold out almost immediately after its launch. This foundation may be good for different skin types, it’s just too shiny, and it isn’t flattering at all. Instead, you can try foundations like the Nars Radiant Longwear or the Rare Beauty Liquid Touch Weightless. 

Charlotte Tilbury Hollywood Contour Wand: $42.00 at Sephora

This product is formulated very well, but the packaging is not good at all. The product explodes all over the place while opening it, and it turns into messy packaging over time. Also, many people have mentioned how their wand came half empty. Instead, you can switch to contour sticks (Brands like Rare Beauty, Makeup By Mario, Fenty) and products with better packaging. 

Charlotte Tilbury Hollywood Flawless Filter: $49.00 at Sephora

This product would definitely look amazing on other skin types, but it wasn’t doing it for me. This product does nothing to your skin but add a small tint. You can buy products like the Elf Halo Glow Liquid Filter and the L’oreal Paris Lumi Glotion for a much better price and better formulas. 

These are just general examples of makeup products that I don’t think are worth investing in. De-influencing teaches us to be critical of everything, including seemingly insignificant things like mascara reviews. It’s unquestionably a good thing if that means we ultimately make better judgments for our skin, finances, and the planet.